Customer Profile
In 2003, The Printer Works, based in Hayward, California, began its
third decade as a leading independent supplier of parts and
accessories for popular office printers. An Authorized
Parts Reseller for Hewlett-Packard, The Printer Works specializes in
the LaserJet and DeskJet printer lines and offers parts and sub-assemblies as well as
expertly refurbished printers. The Printer Works has 90 employees and
four locations.
Business Situation
Five years ago The Printer Works began developing a web-based eCommerce
system that is now responsible for a significant part of the company's
sales. The Printer Works' web site (www.printerworks.com)
features a comprehensive searchable database
plus online catalogs with parts
tables and exploded view diagrams of printer sub-assemblies. These
on-line features give The Printer Works a distinct competitive edge.
Because
office printers are complex electro-mechanical devices, correctly
identifying needed parts can be a major challenge for the service
personnel who make up the bulk of The Printer Works' customers. By
making it easy to identify parts, The
Printer Works' web site has played a key role in building a loyal
customer base, even for clients who prefer to talk to a live voice and
who ultimately place orders by phone.
The success of their web site has made round-the-clock network availability a
necessity. “The printer parts business is very competitive,” says
Steve Roberts, founder and president of The Printer Works. “If customers can’t order a part
when they need it, they can easily go to someone else. Even on
a weekend, downtime can cost us thousands of dollars per hour in lost
sales.”
But the real cost of network downtime could far exceed a few lost sales
opportunities. “Over the years our business has changed from supplying parts for shelf stock to
shipping parts for emergency repair,” says Roberts. “Our customers are
under pressure to meet repair deadlines, and their customers can be
under the gun as well — for example, they may have to print payroll. If
a broken network prevents us from shipping critical repair parts as promised,
that can ripple through the supply chain and cause our customers to lose their customers. An hour or so of downtime
on our end could jeopardize a million dollar service contract for one of our customers.”
The Printer Works relies on six Windows 2000 Servers to deliver their IT infrastructure. The company has also
deployed voice over IP solutions to manage voice communications. This
has made a robust connectivity infrastructure even more critical. “If your back-end systems are down,"
says Roberts, "you can still do some business. But when your
people can’t talk on the phone to a customer,
that is a very big problem.”
Without a large, expensive in-house support staff to keep continual
watch over their IT infrastructure, The Printer Works was
continually at risk of costly downtime. “We can't really afford to
have network management experts watching our system 24 hours a day,"
says Roberts, "but on the other hand we can't really afford major
breakdowns either. What we needed was an affordable way to ensure
network availability.”
Solution
The Printer Works outsourced their server and communications infrastructure support to Progent.
In the summer of 2002, Progent implemented a full set of network monitoring tools, including
Microsoft Operations Manager (MOM) to monitor Windows 2000 Servers. Progent also
installed network router and traffic monitoring tools.
Before Progent’s MOM-based solution, network problems were handled
reactively, after users complained about them. This resulted in
downtime that should have been preventable. With the help of
proactive, automated alerts and trend reports generated by MOM,
Progent is now able to anticipate network and server problems before
they become serious enough to impact network availability. For
example, when a server is approaching a capacity limit, MOM will
generate an alert so that resources can be added before a crisis
occurs. Thanks to
MOM, Progent is fixing
problems before customers are aware that the problems exist.
Benefits
The Printer Works' uptime has dramatically increased since Progent
deployed MOM. As an additional benefit, the confidence The Printer
Works gained by having a stable infrastructure has induced the company to
invest more in their web site to add features that improve customer interactions.
For example, real-time XML-based querying to all the leading shippers allows
The Printer Works to give accurate shipping quotes on their web orders
and allows customers to shop for the best shipping rates. Because the
system can now email order status to customers and provide links for
additional information from the web site, customer service time is
reduced.
“MOM has saved us money in a lot of ways,” says Roberts. “Our original
goal was to reduce downtime, and MOM has been a great success in that
area. But our outsourcing expenses have also stayed very reasonable,
our performance has been stable, and we've been able to support more network
activity and services without having to
hire more internal IT staff.”
MOM allows Progent to leverage its own support experts by
automatically generating critical problem alerts to the pagers and email
addresses of appropriate technicians and engineers based on the
severity level of the problem. “MOM allows us to meet service
level agreements without having to charge an arm and a leg for
support,” says Les Kent, president of Progent. “This translates into
satisfied customers and less frazzled support people, because we end
up doing less work in crisis mode. We're convinced that the only way
to achieve high availability is by being proactive. Microsoft
Operations Manager is the most efficient way we know of to manage the
IT infrastructure of a small business.”
To learn more about Microsoft Operations Manager and
how Progent can help your small business achieve enterprise-class
network management by deploying this exciting new technology,
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