Progent offers technical services for medium size businesses with 100 to 250 network clients. The mid-size company or office has traditionally been an underserved segment of the market for IT consulting expertise. The overhead and support delivery models of large third-party support organizations make them too costly for the typical mid-size business or small medium business (SMB), which commonly relies on a minimal information technology budget with which to support an information network whose complexity and capability are frequently similar to the information systems of far bigger companies. Progent's support delivery model, which takes full advantage of online service, virtual network infrastructure and proactive network monitoring, significantly lowers the network maintenance costs of a small-medium business while offering the small organization with enterprise-level support from professional, IT experts with background in a broad range of small business technologies. If your medium size company or small business is looking for levels of IT support needed by a medium size office without paying big-company prices, contact Progent.
ProSight Data Protection Services ECHO from Progent provide small and medium-sized organizations an affordable end-to-end service for reliable backup/disaster recovery. For a low monthly price, ProSight Data Protection Services automates and monitors your backup activities and allows rapid restoration of vital data, apps and VMs that have become lost or damaged due to component failures, software bugs, natural disasters, human mistakes, or malware attacks such as ransomware. ProSight DPS can help you protect, retrieve and restore files, folders, applications, system images, as well as Hyper-V and VMware images/. Critical data can be protected on the cloud, to a local device, or mirrored to both. Progent's disaster recovery specialists can provide world-class expertise to configure ProSight Data Protection Services to to comply with government and industry regulatory standards like HIPAA, FIRPA, and PCI and, when needed, can assist you to restore your business-critical information.
Microsoft 365 Exchange Online lets you use cloud-resident servers, mailboxes and associated Exchange infrastructure to lower hardware costs and management hassle. You can deploy Microsoft 365 Exchange Online to host all your Exchange mailboxes, or you can integrate a hybrid solution that combines on-premises and cloud-resident mailboxes. Progent's Microsoft-certified consulting experts can provide affordable online support to assist your small businesses to assess the benefits of Microsoft 365 Exchange Online, plan a solution that aligns with your functional requirements and IT budget, carry out an efficient move from your current Exchange organization to one that incorporates Microsoft 365 Exchange Online, train your management team and users, and provide as-needed consulting and troubleshooting.
Cisco's PIX firewalls have reached end of life and Cisco might not offer support these devices. Progent still provides consulting support for Cisco's PIX Series firewalls to help you with management and troubleshooting and Progent can also help you determine if you should move up to the latest firewall products from Cisco. Progent's Cisco-certified experts can help you design and carry out a smooth upgrade to Cisco ASA 5500-X firewalls following industry best practices.
Progent can assist your business to understand the many subscription plans offered with Microsoft 365, previously called Office 365, and configure your network with Microsoft 365 so you realize maximum business value. Progent offers expertise with multi-vendor environments that include Windows, macOS, and Linux technology. Progent can also help you to create and manage hybrid solutions that transparently combine on-premises and cloud resources.
Progent’s data center IT services are intended for companies with equipment located at Internet Data Centers or data center collocation hosting facilities and in need of on-demand on-site assistance at the co-location facility as well as off-site support from Microsoft and Cisco Premier experts. Progent provides a full array of Internet Data Centers and data center and colo consulting services including system topology evaluation, Windows and Linux server installation and maintenance, troubleshooting for server and telecommunications infrastructure, development and installation of zero-downtime systems, architecting and implementing layered security structures, firewall integration and troubleshooting, configuring load balancing environments, and planning high-availability server and storage clustering systems.
Progent's SonicWall firewall experts can help you deploy, maintain, and troubleshoot SonicWall firewall/VPN appliances including the newer SonicWall TZ and NSa families of appliances and the legacy SonicWall PRO 1260 Secure Switch products. Progent's CISSP and CISA-certified network security consultants can show you how to incorporate SonicWall firewalls into an end-to-end network protection solution and design protection into your business processes.
System Center 2016 Data Protection Manager provides near-continuous backup and easy recovery functions for Microsoft networks. Data Protection Manager 2016 offers application-sensitive backup for critical platforms like SQL Server, Exchange Server and SharePoint Server, protects Windows and Linux virtual machines, works with VMs running on Hyper-V as well as VMware, and can use Microsoft Azure for cloud backup and recovery. Progent's Microsoft-certified experts can help organizations of all sizes to design, implement, manage, and repair a multi-site backup/restore system built around SCDPM 2016. Progent can assist you to migrate from a previous version of Data Protection Manager or from a legacy solution, and Progent can tune your SCDPM 2016 ecosystem for on premises, colocated, cloud-based or hybrid deployments. Progent offers remote or onsite consulting expertise and can provide as-needed expertise to resolve challenging issues or provide end-to-end project management or co-management services to help you complete your Data Protection Manager 2016 initiative on time and within your budget.
System Center 2016 Operations Manager helps to ensure consistent performance and maximum availability for critical applications by providing centralized, cross-platform monitoring of physical and virtual infrastructure deployed across on-premises systems and cloud environments. Progent's SCOM consulting team offers advanced remote and onsite expertise to help organizations of any size to plan, integrate, optimize, update and repair SCOM 2016 deployments. Progent can help you to move to Operations Manager 2016 from older versions of Operations Manager or from different IT infrastructure monitoring platforms, or combine a variety of monitoring tools into a unified infrastructure management solution. Progent can also help you expand your Operations Manager 2016 scope to include resources based in public clouds such as Microsoft Azure and Amazon AWS.
Progent's Citrix consultants can assist you to assess the potential strategic value of the various editions of Essentials for Hyper-V, help you to use Citrix administration utilities in your Microsoft Hyper-V environment, and show you how to deploy Citrix Essentials for Hyper-V to enhance the performance, availability, consistency, and fault tolerance of your virtualized environment while reducing the cost of equipment and support and streamlining administrative tasks.
Progent's ProSight Virtual Hosting service offers proven virtual server architecture, a world-class data center facility, and the support services of Progent's Microsoft-certified engineering group to provide small and midsize companies with a complete information technology outsourcing solution that improves network availability and protection, reduces management hassle, and saves money. With Private Cloud Hosting, a small or midsize company can have each of its operating system platforms and critical application servers hosted in a safe and reliable data center on a high-performance, high-availability virtual machine configured and supported by Progent's computer service experts.
Progent can provide the support of a senior consultant with years of experience installing, maintaining, and upgrading immersive telepresence systems from top-tier vendors such as Cisco/TANDBERG, Polycom, and LifeSize. Progent can coordinate with your in-house IT management group, your ISP, and your video conferencing platform supplier to help your organization maximize the business value of your telepresence ecosystem.
Progent can assist your organization to utilize Cisco's networking technology to build a robust basis for your onsite, private cloud, or hybrid-cloud data center and improve operations in key areas including compute and storage consolidation, security and compliance, manageability, uptime, and disaster recovery.
Cisco's wireless IP phones are industrial-grade wireless handsets intended for professionals who are on the move within campus, hospitality, health-care or other environments where IT management requires user endpoints that provide more administrative control, security and ruggedness than is possible with the BYOD mode of workplace communications. Successful integration of Cisco's wireless IP phones usually requires that IT teams configure and fine tune numerous components of your wireless environment such as access points, switches, wireless LAN controllers, and call management software. Progent's certified experts can provide remote and onsite support to help your organization build and maintain a Cisco wireless VoIP phone deployment by providing services that can range from troubleshooting the set up of an IP phone or AP to providing comprehensive project management outsourcing or co-sourcing for modernizing the wireless infrastructure of a campus.
Progent's Citrix experts can assist you to assess the potential business benefits of the various versions of Citrix Essentials for Hyper-V, assist you to use Citrix administration tools in your Hyper-V network, and show you how to use Citrix Essentials to enhance the responsiveness, availability, consistency, and fault tolerance of your virtual network while lowering the cost of equipment and support and streamlining management processes.
Progent's Microsoft-certified consultants can assist your company to assess the benefits of Microsoft Lync Server 2010 for your business and can help you to plan and execute an installation of Lync Server 2010 that centralizes the administration of IM and Presence and improves the output of your in-house employees, telecommuters, and mobile workforce. Progent can also help you to carry out an efficient upgrade to Microsoft Lync Server 2010 from Microsoft Office Communications Server or from Microsoft Live Communications Server, interface Microsoft Lync Server 2010 with Exchange, SharePoint Server, and Microsoft SQL Server, show you how to use Lync Server 2010 to enhance the team-computing capabilities of Microsoft Office programs, and offer training and continuing technical support for Microsoft Lync Server 2010 and other Microsoft platforms.
Progent's Meraki wireless access point experts provide remote and on-premises support to assist businesses of any size to design, install, manage, upgrade or repair Wi-Fi networks that utilize Cisco Meraki wireless access points. Progent can assist your business to set up and support Meraki-based wireless networks for environments that range from a teleworker's home or a remote office all the way to a campus or a nationwide enterprise. Progent can also assist you to integrate additional Cisco products such as Catalyst and Nexus switches, ASR routers and ASA firewalls to build a cohesive network infrastructure that delivers the same connectivity, responsiveness, security, ease of management and uptime for wired and wireless users regardless of their location or device.
Progent's Intune consultants can help your organization to assess the business value of adopting Microsoft Intune for administering your web-facing mobile devices including notebooks, phones, and tablets based on Windows, iOS, and Google Android. Progent can assist you to define policies, set up test environments to confirm the benefits of Intune for your environment, install Intune throughout your enterprise, integrate Intune with System Center Configuration Manager for single-console change management, and troubleshoot your Intune deployment.
Progent's Mac experts can promote the creative aspect of Mac computing by offering help services and training in graphics, audio, and motion video. Progent's consultants can provide help in a range of Mac programs such as Adobe Photoshop, Adobe Illustrator, InDesign, QuarkXPress, Apple Logic, MOTU Digital Performer, Digidesign Pro Tools, Apple Final Cut Pro, Apple Motion, and After Effects. Progent can also assist you with special projects such as scanning or digitizing audio or video or setting up an audio/video production facility.
Progent's Cisco-certified CCIE network experts can help you to manage your legacy PIX or Cisco ASA 5500 security appliances or upgrade efficiently to ASA 5500-X firewalls with Firepower Services. Progent can also assist your organization to design, integrate, tune, administer and troubleshoot firewall solutions built on Cisco ASA 5500-X firewalls with Firepower Services
ProSight LAN Watch is Progent’s server and desktop remote monitoring service that uses advanced remote monitoring and management technology to keep your network operating efficiently by tracking the health of critical devices that drive your network environment. When ProSight LAN Watch detects an issue, an alarm is sent immediately to your specified IT management personnel and your assigned Progent consultant so that any potential problems can be resolved before they have a chance to impact productivity.
ProSight Active Security Monitoring (ASM) is an endpoint protection (EPP) service that utilizes cutting edge behavior machine learning tools to defend endpoint devices and servers and VMs against modern malware assaults such as ransomware and file-less exploits, which easily escape traditional signature-based AV products. ProSight Active Security Monitoring protects local and cloud resources and provides a single platform to manage the complete threat lifecycle including protection, identification, containment, cleanup, and post-attack forensics. Key capabilities include single-click rollback with Windows Volume Shadow Copy Service (VSS) and automatic network-wide immunization against newly discovered threats.
The Certified Information Systems Auditor (CISA) credential is a prestigious achievement that signifies expertise in information system security audit and control. Accredited by ANSI, the CISA credential requires that candidates undergo a comprehensive test administered by the ISACA international professional group. Progent offers the expertise of a CISA-Certified network security audit consultant able to assist companies in the fields of IS audit process, IT administration, network assets and architecture lifecycle, information technology support, safeguarding of information resources, and business continuity planning.
Infor CloudSuite Industrial, previously called SyteLine, is an ERP solution that embodies more than 25 years of experience helping manufacturing and distribution organizations to simplify supply chains and improve the efficiency of critical processes to bring products to market quickly and adhere to customer schedules dependably. Progent offers the expertise of an ERP consultant with over two decades of experience working with the SyteLine/CloudSuite Industrial product family. Progent can provide remote or on-premises consulting that can range from as-needed advice to comprehensive solution planning and project management outsourcing or co-sourcing. Sample services available from Progent for CloudSuite Industrial/SyteLine include installation, migration, process improvement, customization, CPQ, web site integration, debugging, ETL, Excel and SQL integration, disaster recovery planning, and database administration.
Progent's data protection experts can help your company to create, deploy and debug a backup/restore solution based on MSP360 technology. MSP360 enables file or image-based backup/recovery for VMs and physical machines, supports all leading public clouds, and permits businesses to create a backup ecosystem with a low RTO and a granular Recovery Point Objective. With ProSight Data Protection Services 360 Backup, Progent can provide end-to-end monitoring and remote management of your backup system to protect against data loss caused by user mistakes, system errors, ill-intentioned users, and external attacks such as ransomware. To find out more, go to ProSight DPS 360 Backup solutions.
Progent's ProSight Email Guard uses the services and infrastructure of leading information security vendors to deliver centralized management and comprehensive protection for all your inbound and outbound email. The powerful architecture of Email Guard integrates a Cloud Protection Layer with an on-premises security gateway appliance to provide complete defense against spam, viruses, Dos Attacks, Directory Harvest Attacks (DHAs), and other email-based threats. ProSight Email Guard's Cloud Protection Layer acts as a first line of defense and keeps most threats from reaching your network firewall. This reduces your exposure to inbound attacks and saves network bandwidth and storage. ProSight Email Guard's on-premises gateway device provides a deeper level of analysis for inbound email. For outgoing email, the local security gateway offers AV and anti-spam protection, policy-based Data Loss Prevention, and email encryption. The local security gateway can also help Exchange Server to monitor and protect internal email traffic that originates and ends within your corporate firewall.
SQL Server 2000 is a complete, Web-enabled database and data analysis package that opens the door to the rapid creation of cutting-edge high-end programs that can provide your business a critical competitive edge. SQL Server provides built-in support for XML and the ability to query across the Internet and beyond the firewall. The experience of Progent's certified SQL Server 2000 engineers, with an average of more than over 10 years of work supporting Microsoft integration, ensures you success in planning, installing and administering Microsoft SQL Server solutions that are seamlessly connected with other applications based on Microsoft's .NET platform.
The latest generation of Cisco ASA 5500-X Family of firewalls with Firepower Services offer substantially more performance than Cisco's legacy PIX and ASA 5500 firewalls and have superseded the ASA 5500 and PIX 500 firewalls for all new deployments. Progent's Cisco-premier CCIE network experts can help your company to manage your existing PIX or Cisco ASA 5500 security appliances or upgrade efficiently to ASA 5500-X firewalls with Firepower Services. Progent can also help your company to plan, configure, tune, manage and troubleshoot firewall solutions based around Cisco ASA 5500-X firewalls with Firepower Services.
For large businesses, Progent can leverage internal IT groups by offering world-class background in deploying critical Microsoft and Cisco products. Progent's certified professionals can provide Enterprise Active Directory help, Exchange Server 2010 support, SharePoint Server experience, and Microsoft SQL Server consulting. For the national or worldwide businesses with branches, Progent can act as a seamless local supplement of corporate network management. Progent’s enterprise consulting services include corporate-wide security, online branch office support, network architecture, Sarbox conformance, project management, and top-level support for multi-site office environments powered by Enterprise Windows. Progent can provide field engineers and technicians to assist with a site relocation or branch move, or a network architect to assist with building or using an Internet Data Center or Hosting Facility.
Progent offers a wide array of affordable consulting and support services to assist your company to install, configure, repair, and manage desktop PCs and notebooks based on Windows, Apple macOS and OS X, or popular versions of Linux. Progent can provide onsite or remote technical support for single computers or notebooks or help your business to plan and carry out a company-wide migration to new or revised operating system platforms and business applications. Progent can also provide consultants and technicians to assist your company to plan for and implement a site relocation or merger organized to produce the least possible disruption of your business.
Cisco's Firepower Next Generation Firewalls deliver a significant performance boost compared to Cisco's popular ASA 5500-X security appliances and offer unified management of modern cybersecurity features like application visibility and control, next-generation intrusion protection with risk prioritization, advanced malware protection, DDoS mitigation, and sandboxing. Progent's Cisco CCIE-certified firewall experts can assist you to design and execute a smooth migration to Cisco Firepower firewalls from Cisco's legacy ASA 5500-X, ASA 5500, or PIX firewalls and help you integrate Firepower appliances with Cisco's security services to create and centrally manage network environments that include branch offices, data centers, and cloud resources.
Progent’s Microsoft experts provide small and mid-size businesses enterprise-level consulting support for Microsoft Systems Management Server 2003 and System Center Configuration Manager 2007, Microsoft's standard tools for change and configuration management. Configuration Manager is Microsoft's new title for the update management solution formerly known as SMS Server. System Center Configuration Manager 2007 offers a range of new features to Microsoft Systems Management Server such as comprehensive automation, built-in Windows Vista Windows Server 2008 awareness, NAP security support, and device driver management. Progent’s Microsoft certified engineers can show you how to use SMS Server or Configuration Manager economically for automated OS and application software installation, security patch control, software metering, and software license compliance. Progent's engineers can also assist you to migrate efficiently from SMS Server 2003 to Configuration Manager 2007.
Progent can provide expert support for each step of your Microsoft Exchange 2010 upgrade with services that include end-to-end project management services, site readiness preparation, project planning, cost estimates of all new software licenses and equipment required, recommended sourcing, pilot testing at client site or at Progent's test facility, setting up temporary coexistence between Microsoft Exchange Server 2010 and Exchange Server 2003 or 2007, implementation of the solution, decommissioning the old system, and training for client's support staff and users.
Progent's managed services for software and firmware patch management provide businesses of all sizes a flexible and cost-effective solution for evaluating, testing, scheduling, implementing, and tracking software and firmware updates to your servers, such as printers and scanners, network infrastructure appliances like switches and Wi-Fi APs, and Internet-of-Things devices such as alarms and health monitors.
NetApp MetroCluster is a disaster recovery software suite that uses array-based storage clustering along with synchronous replication to provide fast, zero data loss disaster recovery between sites located up to 185 miles apart from each other. Progent's team of veteran IT experts can help you to design, deploy, administer, update, test and repair a disaster recovery solution built around NetApp MetroCluster. Progent can assist you to choose an architecture for your MetroCluster environment that meets your technical requirements and budget. Progent can ensure you follow leading practices for configuring your MetroCluster solution by delivering guidance with tasks such as assigning disk pools and shelf IDs, determining aggregate layout, provisioning FlexVol volumes, setting up NetApp Snapshot, provisioning switches, implementing a tiebreaker mechanism, setting up a TCP/IP configuration replication network, and testing your MetroCluster DR system to prove compliance with information assurance standards and government mandates.
Application Publishing with ISA Server 2006 allows greater control over intranet resources while enabling increased productivity by making these applications accessible to authorized remote users. ISA Server 2006 can guard business applications, services, and information across all network layers with application-layer filtering and powerful publishing wizards. Progent's Microsoft-premier Internet Security and Acceleration Server consultants can help you design, install, set up, and maintain ISA Server 2006 on your network so that your business benefits from a highly functional and economical balance of security, convenience, and speed.
Progent’s Microsoft certified professionals offer small and medium sized companies consulting services for Microsoft Forefront TMG and ISA Servers. Microsoft's Forefront TMG and ISA Servers include an advanced application-layer aware firewall that can protect your IT system from attack by external and inside threats. Forefront TMG and ISA Server perform thorough inspection of Internet protocols such as HTTP, which enables these products to detect many attacks that can get by traditional firewalls. The combined firewall and VPN structure of Forefront Threat Management Gateway and ISA Server permit stateful filtering and inspection of all VPN traffic. ISA Servers are the mainstay of Microsoft's system security strategy, and Progent's Microsoft-certified engineers and CISSP, CISA and CISM certified security professionals can help you strengthen your network protection through experienced planning and integration of Forefront Threat Management Gateway and ISA Servers. Progent's Microsoft engineers can help you to deploy Microsoft Forefront TMG 2010, maintain any version of ISA Server, or upgrade from ISA Server environments to Microsoft Forefront TMG.
Progent's Sun Solaris platform consulting experts offer small businesses and developers support for administering and supporting Solaris environments that coexist with Microsoft-powered technology. Progent offers your organization contact with Solaris consultants, support professionals certified by Microsoft and Cisco, and security specialists with CISM certification. This wide range of expertise provides you with a convenient single source to show you how to build and maintain a secure and robust cross-platform network and communications environment that allows Sun Solaris and Microsoft interoperability by integrating Windows with major variants of UNIX such as Mac OS X, Solaris, IBM AIX Open UNIX, HP-UX, BSD, SCO, and Silicon Graphics IRIX (SGI/IRIX or major Linux variations such as RedHat Linux, SUSE Linux, CentOS Linux, Ubuntu Linux, PCLOS, fedora Linux, Gentoo Linux, Mandrake, Debian GNU/Linux, and Slackware Linux.
Progent has extensive experience providing a full-spectrum of remote IT consulting and urgent troubleshooting services to local governments and schools across the U.S. Progent is one of the pioneers in providing expert remote IT consulting and has provided network support to organizations in every state. Remote support eliminates travel expenses and resolves problems more quickly than onsite service calls.
Progent's UNIX platform support services provide small companies and software developers assistance with managing and maintaining UNIX, Linux or Solaris environments that coexist with Microsoft-powered networks. Progent offers your business access to UNIX consultants, support professionals certified by Microsoft and Cisco, and security experts with CISM and CISA credentials. This broad range of expertise provides you with a convenient one-stop source to help you build and manage a secure and reliable mixed-platform connectivity and communications solution that allows UNIX and Microsoft interoperability by integrating Windows with major versions of UNIX including Mac OS X, Sun Solaris, IBM AIX Open UNIX, HP-UX, BSD, SCO, and Silicon Graphics IRIX (SGI/IRIX or leading Linux variations including RedHat Linux, SUSE, CentOS Linux, Ubuntu Linux, PCLinuxOS, fedora Linux, Gentoo Linux, Mandrake, Debian-GNU, and Slackware.
Progent offers nationwide remote technical support and troubleshooting services for businesses who run Sun Solaris networks or whose IT systems include a mix of Sun Solaris and Microsoft Windows products. Remote network consulting provides maximum leverage for your information technology dollar by extending user productivity and limiting the time billed for computer repair services. Advanced online support tools and skilled service specialists and consultants combine to enable Progent to solve most network issues without wasting time and money by traveling to your site. In most of cases your network issues can be remediated over the phone or via a combination of telephone support and remote network analysis. Progent can put you in touch with Cisco CCIE network engineers and CISSP premier security professionals to assist you with the most difficult system problems.
For advanced project management assistance, Progent offers the services of veteran IT professionals with years of background in IT management, application development, and business process engineering for organizations ranging from Big 4 companies to dot-com startups to government agencies. These high-level IT managers can provide project management skills to assist enterprise customers adhere to leading practices to ensure that strategic projects are completed on time and on budget.
Microsoft System Center 2016 Operations Manager helps to ensure top performance and maximum uptime for key workloads by offering unified, cross-platform monitoring of IT resources installed across local systems and private and public clouds. Progent's consulting group can provide advanced online and onsite expertise to help businesses of all sizes to design, implement, tune, update and repair SCOM 2016 deployments. Progent can help you to migrate to Operations Manager 2016 from earlier versions or from different IT infrastructure monitoring products, or combine multiple monitoring tools into a unified infrastructure management ecosystem. Progent can also help you extend your Operations Manager 2016 environment to include infrastructure hosted on public clouds including Microsoft Azure and Amazon AWS.
Cisco's Catalyst family of Wi-Fi controllers simplify the administration of Wi-Fi networks by unifying the configuration and control of wireless APs, tuning wireless performance by reducing the effect of radio frequency congestion, enhancing Wi-Fi uptime with rapid failover, and hardening security by detecting cyber threats and analyzing network traffic according to user class and location. Progent's Wi-Fi consultants can assist you to deploy Cisco Wi-Fi controller appliances to manage wireless networks of all sizes. Progent can help you to administer and debug your existing Cisco Wi-Fi solution or carry out an efficient transition to Cisco's latest Wi-Fi controller technology.
Network monitoring commonly involves tracking a network’s resource usage in order to uncover data traffic bottlenecks or fix hardware or software issues. Nagios and Multi Router Traffic Grapher (MRTG) are powerful, license-free monitoring utilities that work under Linux or UNIX and can be deployed to observe mixed-platform networks where Linux and Windows operate together. Progent's system integration consultants can help you take advantage of both these programs to tune and repair your network. Progent's UNIX support services provide small businesses and developers help with administering and servicing UNIX and Linux systems that coexist with Windows-based technology.
Progent's expertise delivering Microsoft .NET support and SQL Server help, and Progent's application development experience with Microsoft VBasic, XML, and other developer tools make it possible to create specialized mission-critical programs and eCommerce environments that operate seamlessly with Microsoft Dynamics GP/Great Plains Software. Progent's Dynamics GP reporting services can show you how to create reports that let you track your business more effectively, transforming uncooked information into useful understanding of your company and customers.